What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Many of the cookies we use are only set if you are a registered gmail.com and/or faceboook.com user (so you don’t have to log in every time, for example), while others are set whenever you visit one of our website pages, irrespective of whether you have an account.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On our website pages (including landing page, product page, category page, sub-category page and checkout process pages).
- On our subdomains (including blog.supermart.ng).
- On other services we host for our users like recipe.
Types of Cookie
The table below explains the types of cookies we use on our websites and why we use them.
|Category of cookies||Why we use these cookies|
|Strictly Necessary||These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on pages with ecommerce functionality.|
|Functionality||These cookies are used to store preferences set by users such as account name, language, and location.|
|Security||We use these cookies to help identify and prevent potential security risks.|
|Analytics and Performance||Performance cookies collect information on how users interact with our website, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.|
|Advertising||These cookies are used to display relevant advertising to visitors who use our services, as well as to understand and report on the efficacy of ads served on our website. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed. These are set by Supermart and trusted third party networks, and are generally persistent in nature.|
|Third Party / Embedded Content||Our Sites make use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.|
Below are examples of the cookies set by Supermart, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services (e.g. blog, recipe, etc). Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:
On a mobile device, you may also be to adjust your settings to limit ad tracking.
You can opt out of Google Analytics by installing Google’s opt-out browser add-on.
Our Internal Analytics Tool
In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks on any links.
Consent for Advertising Cookies on Our Sites
You may see a “cookie banner” on our website pages and services. We and our advertising partners may set advertising cookies on the site you are visiting and on other of our website and services
Consent and Choices for Advertisements on Our Users’ Sites Through Our Ads Program
We have stated how you can disable cookie from your browser which we warn may disallow you from having full experience of our site functionalities and we also show you a cookie banner which include a link to this page.
* Please note this cookie banner feature was implemented on October 6, 2018.